United Nations Office on Drugs and Crime

Harry Pearce and Jason Ching have designed a series of posters for the United Nations Office on Drugs and Crime that highlight the relative merits of drug treatment and rehabilitation around the world. The posters are a training tool specifically aimed at the Russian police, whose country has a particularly poor track record in drug treatment. The posters had to be eye-catching, easy to absorb and not reliant on language. The typographic solution built a simple world map from internationally recognised country abbreviation codes (GB, US, RU, etc). Eight variants were then designed, using colour coding and icons to provide comparative statistics around drug abuse, the incidence of HIV, Methadone and opioid maintenance therapies, and needle and syringe programmes. Read more at http://pentagram.com/en/new/2009/10/unodc-maps.php#more

Puma Jamaica Ad

McDonald's: Honor Angus

Thursday morning, September 24, all 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the new Angus Third Pounders. The two-word headlines, along with the names of their authors, cycled in 10-second increments during this 24-hour market-wide roadblock. More than 5,000 customer-written headlines were received online at honorangus.com and via text -- about 2,000 of those ran.

Conceived and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.

See the website: http://www.honorangus.com/

Draper goes to Sesame Street

Stefan Sagmeister: The power of time off

"Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. He explains the often overlooked value of time off and shows the innovative projects inspired by his time in Bali"