Friday, May 21, 2010

Nike Write The Future



The spot is from Wieden + Kennedy Amsterdam and directed by Alejandro G Inarritu, of Babel and 21 Grams fame. Unlike its blackly humorous trailer, which suggested something more unusual, it is everything you would expect from a (very long) major footy commercial: it's slick, fast and a touch overblown. The spot features football stars aplenty, including Wayne Rooney, Cristiano Ronaldo and Didier Drogba, and is centred around what goes through footballers' minds on the pitch: will they bring glory for their country or devastation?

Monday, May 17, 2010

Kronk x Nike

Kronk x Nike - Bleed Your Colours by Am I Collective from BERNSTEIN & ANDRIULLI on Vimeo.



Kronk x Nike - Bleed Your Colours by Am I Collective.
30s viral animation to promote Nike's new clothing range by incorporating the custom designed mascot and implementing the concept of "Bleed your colors"

By Agency: Trigger Johannesburg. Animation by: Am I Collective

Saturday, May 1, 2010