Nike Write The Future

The spot is from Wieden + Kennedy Amsterdam and directed by Alejandro G Inarritu, of Babel and 21 Grams fame. Unlike its blackly humorous trailer, which suggested something more unusual, it is everything you would expect from a (very long) major footy commercial: it's slick, fast and a touch overblown. The spot features football stars aplenty, including Wayne Rooney, Cristiano Ronaldo and Didier Drogba, and is centred around what goes through footballers' minds on the pitch: will they bring glory for their country or devastation?