Augmented Reality Site by Zerofractal for Hotels.com from BERNSTEIN & ANDRIULLI on Vimeo.
Hotel.com’s Augmented Reality website “Virtual Vacay” allows viewers to take a virtual tour across ten cities in America without ever having to leave home. Lead by Smart, the star character of the TV spots, users hold up the AR marker to their webcam to start the unique experience. The AR marker can be printed out on a normal printer, or accessed on a mobile phone.
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