Australian agency CumminsNitro has won Grand Prixs in the PR, Direct and Cyber categories for its The Best Job in the World' campaign for Tourism Queensland. The campaign offered one lucky person the chance to win a six-month contract to act as caretaker and promoter of Queensland's Hamilton Island.
AKQA won the Grand Prix in the online advertising/innovative ideas category for its Fiat eco:Drive campaign, whihc also won Best in Book in CR's Annual this year.
The Design Grand Prix has gone to McCann Worldgroup Causeway Bay, Hong Kong for Paper Battlefield, a series of 350 posters created by and featuring the teenage stars of the Nike Basketball League (which earned just a nomination at D&AD recently). Apparently, the players themselves helped create the posters by silk screening images of themselves on top of one another in various combinations.
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